If you run a trade or service business — plumbing, heating, estate agency, anything where the phone ringing is the job — your website has one function: turning a stranger's search into a call. Most don't do that. They're a digital business card. A photo, an address, a phone number in the header. Nothing that actually works while you're on a job.
The problem, in plain numbers
A missed call after 5pm doesn't leave a voicemail half the time — it just calls the next name on the search results page. A website that can't answer "do you cover my postcode" or "can I book Tuesday" at 9pm on a Sunday is losing exactly the customers who are ready to buy right now, not the ones who'll wait until Monday.
Check your own site free
Enter your business name and website — get a plain-language read on your market position, your website's actual performance, and how you compare to competitors nearby. No email needed to see the first result.
Run free diagnostic →What the full report covers
Beyond the free teaser, the full diagnostic breaks down three things: how your website actually performs against what a visitor expects, how you stack up against the two or three competitors most likely to be taking your calls instead, and a short, prioritised list of what to fix first — not a 40-point audit nobody will act on.
What most businesses find
The same handful of gaps come up again and again: no way to book or enquire outside office hours, no visible proof (reviews, past jobs) that builds trust before the phone even rings, and a site that reads like it was built once in 2018 and never touched again. None of these are expensive to fix — most are a day's work, not a rebuild.